Sunrise to sundown. Eight days to live the Scout life.
8 DAY WEEKENDERA curated eight-day itinerary that gives future owners and enthusiasts time to experience Scout the way it is meant to be used: on the road, off the road, and surrounded by people who want to get out and go. The journey blends scenic drives, outdoor activities, local stops, and shared evenings into one extended brand experience. Rather than a quick test drive or one-day event, guests get enough time behind the wheel to form a real connection with the vehicle. The result is part road trip, part owners’ retreat, and part preview of the lifestyle Scout is building.
What it could include:
8-day guided adventure itinerary
Scenic drives + off-road routes
Local partners + hidden-gem stops
Outdoor activities + skill sessions
Evening gatherings + great food
Exclusive Scout experiences + keepsake
Why it works:
It builds deeper relationships and highly organic content while connecting Turtlebox's product, ambassadors and conservation work back to the outdoor community at the center of the brand. Turtlebox already supports conservation organizations and uses ambassadors spanning athletes, guides and musicians, so this concept extends an existing brand ecosystem rather than inventing a new one.