EXPERIENCE IN ACTION

Selected Work

A decade of bringing people together—across trade shows, launches, customer gatherings, hospitality + multi-day programs.

ROLE
Led strategic planning, budget management, vendor coordination, stakeholder alignment, and onsite execution.

SCALE
$150K budget | 100,000 show attendees | 7+ partners and vendors | 5 days

OUTCOME
An immersive brand experience at the Miami International Boat Show showcasing Sunbrella’s latest marine innovations. Interactive product displays, customer hospitality, and dealer engagement strengthened industry relationships while reinforcing Sunbrella’s leadership in the marine market.

MIAMI INTERNATIONAL BOAT SHOW

Three women standing under a large yellow umbrella at an outdoor patio area, with seating and a yellow sun deck sign in the background.
Yellow and orange outdoor sunshade stand with towels and soap on display, with palm trees and a bright blue sky in the background.

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People setting up a yellow sun deck booth with a striped awning, surrounded by palm trees and clear blue sky.
Outdoor lounge area with yellow umbrellas, white sofas, and a yellow bar or food stand under a clear blue sky.

HIGH POINT FURNITURE MARKET

ROLE
Led launch strategy, budget management, vendor coordination, stakeholder alignment, and onsite execution.

SCALE
$200K budget | 75,000 show attendees | 10+ partners and vendors | 6 days

OUTCOME
A strategic brand launch introducing Sunbrella Interiors to the residential design community at High Point Furniture Market. The experience combined immersive product displays, educational programming, and designer engagement to build awareness, inspire specification, and establish Sunbrella as a leader in interior performance fabrics.

Three women standing outside Sunbrella Interiors store, smiling, with fabric displays and a man in the background.
A man with sunglasses and a white shirt cleaning or wiping an acrylic panel with a cloth or sponge. There is an abstract painting in the background.
Outdoor booth for Sunbrella Interiors, with three women and a barista, set up under white arches with shadows on the wall, in an urban area with a modern building and trees in the background.
A row of fabric bolts with various beige, brown, and green patterned textiles hanging on a rack.
People buying coffee at a counter inside a store called 'Sunrella Interiors' with a canopy-shaped logo.

Advanced Textiles Expo Customer Appreciation Event

ROLE
Led strategic planning, budget management, venue and vendor coordination, stakeholder alignment, and onsite execution.

SCALE
$150K budget | 700+ attendees | 10+ partners and vendors | 1 day

OUTCOME
A customer appreciation event welcoming more than 700 customers, partners, and industry friends. Interactive experiences—including behind-the-scenes tours, batting cages, and photo opportunities—created a memorable evening focused on connection and brand engagement.

Empty baseball stadium with players practicing on the field, large digital screens displaying advertisements, and a few spectators in the stands.
Empty baseball stadium with a cleared field and few people sitting in the stands during sunset.
Exterior view of Angel Stadium in Anaheim with the main entrance and large signage, red tents setup outside, clear blue sky, and posters of baseball players.

Trivantage Customer Education Series

ROLE
Led program strategy, budget management, vendor coordination, stakeholder alignment, and onsite execution.

SCALE
$500k series budget | 300 attendees | 10+ partners and vendors | 3 days | 6 events

OUTCOME
A customer education series consisting of 3 tracts and 7 sessions, bringing together fabricators, dealers, and industry professionals for hands-on product demonstrations, technical training, and business development. Designed to deepen customer relationships while positioning Trivantage as a trusted industry partner.

A group of women seated in a meeting room, with two women in the front engaging in a discussion. The room has a wall decorated with fabric swatches and landscape photographs.
A man giving a presentation in a conference room with a large screen displaying a slide about using block and tackle method to pull sail close to a bracket, with a ladder and some outdoor furniture visible through glass doors in the background.
Two men are conducting an experiment with a small weather balloon setup outdoors on a covered patio. One man is in a blue shirt and the other in a checkered shirt. They are attaching equipment under an orange balloon. Several people are visible in the background.
A group of people gathered in what appears to be a workshop or demonstration setting. A man in a checkered shirt holds a measuring tape, and a woman with glasses is writing on a clipboard. Several other people are standing around, some holding tools or equipment. The setting includes a table with leaves on the ground and a large blue canopy overhead, with a yellow-green partition and a wall with creeping vines in the background.
Three women in a factory or warehouse, inspecting something on a handheld device, wearing protective goggles and casual clothing.

Sunbrella + Trivantage Annual Meetings

ROLE
Led end-to-end planning + execution across destination selection, venue sourcing, budget management, attendee logistics, programming, partners + onsite delivery.

SCALE
8+ years | Multiple US Destinations | Multi-day programs

OUTCOME
Annual company gatherings designed to bring teams together around business priorities while creating space for connection outside the meeting room. Each program required balancing meetings, meals, travel, experiences + onsite logistics across a multi-day agenda.

THE THROUGH LINE

Different Rooms.

Same Responsibility.

Trade shows, launches, customer programs, leadership gatherings + offsites may look completely different from the outside.

Behind the scenes, they require the same things: a clear purpose, the right partners, thoughtful logistics + someone who takes ownership of the details.

That experience is the foundation Pine + Steel is built on.

EXPLORE OFFSITES
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