Outdoor audiences are different. They want to touch the product, test it, taste it, use it, understand what it stands for—and usually do all of that somewhere more interesting than a ballroom.

These concepts explore three very different ways an agency could bring an outdoor-focused client to life through experiential: one built around technology and product trial, one around CPG and lifestyle, and one around conservation and connection to place.

Not fully developed programs. Just three directions that show how I think.

Different Briefs. Same Thinking.

The format changes. The audience changes. The objective changes.

The process doesn’t.

Understand what the brand needs people to feel, do or understand, then build the environment, programming and operational plan around that outcome.

That’s the part of experiential work I’m most interested in.